Product Sales Through Multi-Channel Influencer Video Campaign
Snapshot
Drove Product Sales Through Multi-Channel Influencer Video Campaign: Directing Off-Site Production, Content Creation, and Campaign Launch Across Channels to Drive Conversion Strategy.
My Role & Leadership
I led the end-to-end strategy, production, and distribution of a high-impact influencer campaign with Dave Kindig to position Inc. Motor Components as a leader in the automotive industry. My leadership spanned:
Influencer & Brand Strategy: Selected Dave Kindig as the campaign’s key influencer to amplify brand credibility and engagement.
Creative Direction & Content Production: Managed scripting, production, and post-production of a multi-part video series.
Cross-Functional Execution: Coordinated with Dave Kindig’s team, video production vendors, and Inc. Motor Components’ marketing team.
Scalable Content System: Developed a modular content strategy that allowed the campaign to fuel future marketing efforts across multiple platforms.
Omnichannel Distribution Strategy: Launched and managed cross-platform distribution across YouTube, Instagram, Facebook, LinkedIn, and paid ads.
Key Results & Impact
📈 14,800 views on YouTube (highest-performing video in the campaign)
📈 40% increase in social media engagement across all platforms
📈 50% increase in video views on YouTube & Instagram
📈 25% increase in website traffic and sales inquiries
📈 200% increase in overall ad performance and content visibility
Challenge
❌ Lack of brand visibility – Inc. Motor Components needed to build industry recognition and credibility.
❌ Fragmented content strategy – No structured way to leverage influencer-driven content for long-term marketing.
❌ Scattered audience engagement – Needed a multi-platform strategy to ensure maximum campaign reach.
❌ Inefficient content production – Required a repeatable content pipeline to scale the campaign’s impact.
Approach & Execution
✅ Influencer Marketing Strategy – Partnered with Dave Kindig to bring credibility and high-value engagement.
✅ Modular Video Content System – Designed a scalable content model for multi-channel use.
✅ Strategic Distribution Plan – Amplified content across YouTube, Instagram, Facebook, LinkedIn, and paid ads.
✅ Optimized Video Format – Created modular video clips for ads, organic content, and website integration.
✅ Sponsorship-Driven Visibility – Incorporated strategic product placements to drive sales and lead generation.
Growth & Iteration
Phase 1: Influencer partnership secured, campaign strategy developed, and video production initiated.
Phase 2: Launched high-impact video series, optimizing content for multi-platform distribution.
Phase 3: Leveraged data-driven insights to refine content repurposing and long-term visibility.
